In the year 2023, Google Thailand revealed the top-searched provinces and cities, reflecting the trends and interests of Thai people throughout the year. The data highlighted a significant increase in domestic and international travel planning among Thais.

As the tourism sector regained strength, domestic travel surged, with popular searches focusing on various destinations within Thailand. Bangkok retained its top spot for two consecutive years, followed by sought-after places like Koh Kradan, Chonburi, Hua Hin-Cha-am, and Kanchanaburi, securing ranks 2 to 5 respectively.

Regarding international travel searches, the trend continued to favor Asian destinations. Taiwan claimed the number one spot, trailed by Hong Kong, Japan, Vietnam, and Malaysia in ranks 2 to 5 respectively.

Top-searched provinces and cities for domestic travel

  1. Bangkok
  2. Koh Kradan
  3. Chonburi
  4. Hua Hin-Cha-am
  5. Kanchanaburi
  6. Phitsanulok
  7. Khon Kaen
  8. Nakhon Ratchasima
  9. Loei
  10. Bang Krachao

Top-searched international travel destinations

  1. Taiwan
  2. Hong Kong
  3. Japan
  4. Vietnam
  5. Malaysia
  6. South Korea
  7. Macau
  8. Laos
  9. Georgia
  10. Palestine

Check out our guide to 10 exceptional staycations in bustling Bangkok!

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Pantira is passionate about writing and loves to share cool finds and helpful tips. She started writing on her own for a site called BkkClub, focusing on things like neat places to visit and good food to eat, all from the perspective of someone who really knows the area. Besides writing, she enjoys checking out art and spends her weekends visiting different art galleries.